Baja Baits was born from a love of surf fishing and a deep respect for craftsmanship — we partner with elite lure builders to create custom baits built to go toe-to-fin with Baja’s hardest-fighting fish. Every lure is made in small batches and tested in real surf conditions. We spend a ridiculous amount of time obsessing over colors, action, and tiny details — because our goal is simple: we want your “Feet in the Sand, Catching Giants!”
- Jonny @ Baja Baits
"Bleeding Mullet" by IMS Handmade Lures
The Bleeding Mullet isn’t some new concept — it’s a legendary classic. But when you customize it alongside one of the most talented lure builders in the world, it becomes a dangerous weapon. It’s designed to move water, trigger instincts, and calls out hungry predators. Cast it out and it doesn’t just enter the water — it demands attention. Built with a purpose. Meant for giants.
• Will be available in multiple sizes •
$65.00
Coming Soon
Gunmetal Baitfish by IMS Handmade Lures
At a time when so many anglers are looking for the next flashy colorful lure, we continuously find ourselves retreating back to the basics. Simple, Stealthy and Sleek. This is a color that we will be experimenting with more over the next year. It is currently in testing phase so check back for results and variations.
$58.00
Coming Soon
Cubera Snapper by IMS Handmade Lures
The ocean can be a scary place, even for a juvenile Cubera Snapper. You know what eats baby snappers? EVERYTHING! The way the sun changes the tones of the reds is just incredible. This lure is meant to be fished in the rocks where the toothy predators live. Fun Fact: Cubera snapper can grow to over 100lbs and live up to 50 years.
$44.00
Out of Stock